FinalIcons_White
Designed in Portland, Oregon
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Worldwide shipping
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Biodegradable

Be.

$ 65.00 Regular price $ 129.00

|| COMING SOON ||

Be. is our patented hybrid toothbrush that has all the power and performance of an electric toothbrush, minus the batteries and waste. Improve your dental routine with 80,000 binchotan infused brushstrokes at the perfect pressure. You'll have that diamond-clean smile in no time.

Get the Be. Brush today at the limited time pre-order price of $65, with $6 refill heads when you subscribe. (To stay up to date on estimated ship-date scroll down and sign up for our newsletter at the bottom of the page!) 

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Free shipping for domestic orders over $100,
international orders over $150

FinalIcons_White
Designed in Portland, Oregon
FinalIcons_White
Worldwide shipping
FinalIcons
Biodegradable

Sustainable

Practice zero waste at home with Be.’s biodegradable brush heads and recyclable build. The first toothbrush that gives you all the benefits of clean teeth, at no expense to the earth.

Practice zero waste at home with Be.’s biodegradable brush heads and recyclable build. The first toothbrush that gives you all the benefits of clean teeth, at no expense to the earth.

Battery & Electric-Free

Battery & Electric-Free

Brushing with Be. means no cables, no batteries, and no problems. Every year, 15 billion batteries are discarded worldwide. 87% of them end up in landfills, 12% of them are incinerated, and just 1% are recycled. If we lined up all the batteries back to back that the world uses in just one year, it would be 466,000 miles long. That is long enough to wrap around the globe 18 times!

Binchotan Bristles

With 80,000 charcoal infused brushstrokes at the perfect pressure, you're off brushing for a diamond clean smile.

With 80,000 charcoal infused brushstrokes at the perfect pressure, you're off brushing for a diamond clean smile.

How It Works

How It Works

Transform your daily brushing routine into a simple 3-step process: put toothpaste on the bristles, give the dial a few full twists, hit the power button and let Be. work its magic. Be.'s smart sensor operates at the ADA recommended precise tartar-fighting pressure of 120g, training you to brush thoroughly but consciously.

Door to Door

Order the Be. brush today, and every 1, 2, or 3 months a replacement brush head is delivered to your doorstep, keeping you on top of your oral hygiene game.

Order the Be. brush today, and every 1, 2, or 3 months a replacement brush head is delivered to your doorstep, keeping you on top of your oral hygiene game.

Why Goodwell?

Goodwell Co. was created to offer a sustainable alternative to the plastic toothbrushes that are sold by the billions every year and go un-recycled, only to end up in landfills. Ever heard of the Great Pacific Garbage Patch? Our mission is to create natural, subscription-based, sustainable products, systems, and technologies that raise environmental awareness and empower people to make choices that help protect and preserve the planet today.

In the Press

Like Brita for your teeth, the charcoal bristles make your mouth feel like a hazmat team came and mopped it!

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