Keep the handle for life—Just twist the bioresin brush head to remove and replace it every three months!
Better brushing with binchotan
Binchotan charcoal has long been known in Japan for its ability to purify air and water — and now you can have that same benefit built into your brush.
Bristles are infused with activated charcoal, which balances the pH in your mouth and has natural antibacterial properties that fend off bad breath and tooth decay.


SELF MAGAZINE
"Best Manual Toothbrush" 2021
“I've been trying to reduce my waste, but I was never one for electric toothbrushes. This manual toothbrush from Goodwell is such a wonderful alternative! First of all, it's heavy-duty. The charcoal-infused bristles are soft but not too soft that my teeth don't feel clean. I really love using this toothbrush...” Read more at SELF.com
Refills delivered on your schedule
Goodwell's subscription service makes it easy to remember to replace your worn brush head. Dentists recommend a fresh brush every three months, and we do too!