Personal Care With Purpose

Goodwell Co. creates environmentally conscious products that empower people to make a sustainable choice in their daily oral care routines.

Superior Oral Care Technology

Designed for performance, engineered to decompose.

Biodegradable and Compostable

From start to finish, our products are considered and conscious.

Alternatives to Plastic Oral Care Products

If you're among the millions trying to cut plastic out of your life, our products are made for you.

Sustainable Materials and Manufacturing

Cleaner Teeth and a Cleaner Planet. Now that’s a breath of fresh air!

We are dedicated to leaving a legacy of good, and it starts with creating responsible products to support and empower the future of the planet we share.

Our Subscription Plans

Bamboo Subscription Bundle

  • 1 Bamboo+Binchotan Toothbrush
  • 1 Pacific Mint Natural Toothpaste
  • 1 Box Goodfloss

Premium Subscription Bundle

  • 1 Premium Toothbrush
  • 1 Pacific Mint Natural Toothpaste
  • 1 Box Goodfloss

Be. Brush Subscription Bundle

  • 1 Be. Brush
  • 1 Pacific Mint Natural Toothpaste
  • 1 Box Goodfloss

Why Goodwell?

Goodwell Co. creates responsibly made products that are committed to using natural, renewable and infinitely recyclable materials. We are dedicated to sustainable processes and practices that help enhance and empower the human ritual of personal care through innovation, technology, and impact.

Like Brita for your teeth, the charcoal bristles make your mouth feel like a hazmat team came and mopped it!

Our research confirms that sustainability isn't a nice-to-have for businesses. In fact, it has become an imperative.

(Be. Brush) is going to be one of those must-have products!

Hybrid sustainable technology at its finest!

Amazing product, my whole family has been using these about a year now and we all can't think of using anything else!

Beautifully designed, affordable, eco-concious and great for oral healthcare. What an incredible product!

It's perfect for travel or everyday use at home, and gives you all the benefits of clean teeth, at no expense to the earth.