Revolutionary oral care for a beautiful world

Meet the Be. Brush, the first battery-free, powered toothbrush.

Subscribe to a healthy smile.

A worn-out toothbrush isn’t doing your mouth any favors. Your dentist recommends a new brush every three months, and we make it easy. Subscribe to get regular home delivery of your favorite Goodwell toothbrush, paste, and floss. Which brush is right for you?


Be. Brush Subscription Bundle

If you want the benefits of an electric toothbrush—with no cords or batteries —this one’s for you. You’ll get a Be. Brush with your first delivery, and a refill head every three months after.

Premium Subscription Bundle

If you like a manual toothbrush with a little more polish, you’ve found it. The recycled aluminum handle is guaranteed for life, and you get a new head every three months.

Bamboo Subscription Bundle

The Bamboo Brush is practical, affordable, and effective. If you want a great clean with a natural feel, you’ll love this compostable toothbrush with charcoal-infused bristles.

Every three-month delivery includes a replacement brush (Bamboo) or brush head (Be. Brush and Premium), plus a tube of Pacific Mint Toothpaste and a box of Goodfloss.

Like Brita for your teeth, the charcoal bristles make your mouth feel like a hazmat team came and mopped it!

Our research confirms that sustainability isn't a nice-to-have for businesses. In fact, it has become an imperative.

(Be. Brush) is going to be one of those must-have products!

Hybrid sustainable technology at its finest!

Amazing product, my whole family has been using these about a year now and we all can't think of using anything else!

Beautifully designed, affordable, eco-concious and great for oral healthcare. What an incredible product!

It's perfect for travel or everyday use at home, and gives you all the benefits of clean teeth, at no expense to the earth.

See what the buzz is all about.

Finally, the sustainable choice looks good and works well.

Are you ready to make a small change with a big impact? We’re leading the way in creating a more sustainable oral-care industry and making it easy for you to help. With brand-new technology and the latest in recyclable and compostable materials, we’re fighting the good fight against pollution and single-use plastic. Join us.